The (Social Media) World of Fashion: What We Can Learn from Kendall Jenner

Instagram is changing the entire landscape of the fashion world. Kendal Jenner is proof of that. Her Instgram account  brags a total of 67.4million followers. According to Vogue, Jenner has been known for gaining fame through selfies. So much so that when she deleted her Instagram account for a few days, Vogue did an entire article on it.   

 Kendall Jenner at the Victoria's Secret Fashion Show (photo from eonline.com).

Cosmopolitan even did an article on her social media fame called Here Are Kendall Jenner’s Secrets for Getting More Likes on Instagram. In the article Kendall gives tips such as, “You don't want to do too many posts. You want to leave them wanting to come back,” and “It has to be organic.” There is nothing extraordinary about Jenner's photos. Most of them are selfies taken on an iPhone. It is not the content that is extraordinary; it is her following that is. That is to say, what makes Jenner so popular is her social media presence. This is the ultimate self-promotion of our generation. It is this self-promotion that made her the face of Estee Lauder. The company even advertised their product on Instagram by advertising Jenner's Instagram account. Since Jenner has joined the campaign, Estee Lauder's Instagram has posted more photos of her than any other model, always tagging her Instagram profile. 

(photo taken from Instagram)

It is this social media fame that even landed her the cover on the September issue of Vogue. 

 (Video from YouTube)

Today in order to even exist in the fashion world, one must recognize the importance of social media, especially Instagram, and the potential it has for fomenting fame. If you want to be relevant in this world, you need to get your face out there, like a Kendall Jenner selfie.

JULIA COPPEDGE