Good job Jaden.

   This is not the first time that we see a man wearing women clothes or vice versa in an advertising campaign but Jaden Smith has make the difference this year with the Louis Vuitton´s Spring/Summer 2016  campaign and its new collection called Series 4.

    

Jaden was born in Malibú, California, son of the famous actor Will Smith, is concerned about his media power and wanted to use it for a good reason. That is why he decided to make a photo session for this brand wearing female clothes (also with a really good style). Far from being a new aesthetic way of dressing up, what LV tries to say is that no matter your sexuality, you always have the right to express yourself in every way you want. And this message acquires more value when a very straight celebrity participates on a project with these characteristics. However, critics had no fail to arrive soon and some bloggers have started to hesitate about Jaden´s sexuality. They haven´t understood the real meaning of this campaign. 

   The reference for designing this collection has been Lightning, the heroic figure in “Final Fantasy”, a video game which has inspired 100 million players around the world. Louis Vuitton tries to show a fantasy character in a virtual world without losing the style of the brand; black and white dresses, incredible bags with great forms. Playing with metaphoric clothes has never been so glamorous and ethically correct. 

   Fashion doesn´t create stereotypes, it only designs ways of expression for everyone.

Markel Urrestarazu.