CHIARA FERRAGNI

        Chiara Ferragni is one of the most influencer in fashion world. She is an italian it-girl settled in the United States. She is also an italian blogger, a fashion designer and a ``spokersperson´´.  She is getting famous because of her blog which became more and more popular everyday, called ``The Blonde Salad´´ http://www.theblondesalad.com/.

       She is also popular in social networks such as Instagram https://www.instagram.com/chiaraferragni/?hl=es , having more than three million followers. Besides Instagram, she has thousands of followers in Google+, YouTube, Pinterest, Facebook and Twitter.

 

       Chiara has collaborated with different brands, especially with luxury brands. Some of them with the ones she used to collaborate are Valentino http://www.valentino.com/es 
Balenciaga  http://www.balenciaga.com/es  Dior http://www.dior.com/home/es_es  Chanel http://www.chanel.com/es_ES/ Moschino https://www.moschino.com/es and even sport brands such as Nike http://www.nike.com/es/es_es/. The famous it-girl also writte post about different brands, one of her last post was about.

      The brands which has collaborated with her claimed that her links generate traffic and conversion. Actually, her blog produce a huge business of about 6,7 million euros per year. 

       She has also a personal firm http://www.chiaraferragnicollection.com/eu_en founded by the same name style icon, Chiara Ferragni is a fashion yet pop shoe brand which appeared on the market in 2013. It is sold today in more than 300 stores worldwide. Chiara Ferragni shoes are 100% Made in Italy and they are created with genuine leathers and handmade sewings in the south of Italy. 

       The Italian designers are Chiara Capitani, Patrizio Vita and Gilda Ambrosio who work closely and under the creative direction of Chiara herself.

Paula Anaut Esparza.