Internet has made possible the idea of
consuming fashion in unimaginable ways. Everything started with advertisement
advantages for brands, offering them the possibility of add more information,
videos and articles and being up to date with the consumer and their necessities.
In relation with this we have the example of social websites which contribute
to a large advertisement by Twitter and more strongly by Instagram which are
supporting the industry by offering updated news about designers, fashion show,
fashion weeks, special event, celebrities news…
Due
to the expansion of different ways of sharing information through Internet,
blogs take an important position on this field by connecting the information they
produce with the official online magazine of the brand creating in this
followers the necessity to check the clothes and know more about the style of
that brand.
Not
only the repercussion of the way social media on covering fashion, but also the
way of advertisement or marketing techniques which covered the fashion social
media. Cookies have been created to adapt the internet browser to the user´s necessity
by making a computer study in the amount of searchers. Summarising, yesterday I
saw a great bag and now I have already found an advertisement while I was
looking Wordreference showing me that product for half the price. Besides, you can feel yourself in the New York Fashion Week even if you live in Albacete by the instantaneous Snapchat videos of the celebrities and fashion shows. This is crazy.
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