jueves, 27 de octubre de 2016

6 links, 1 experience

   I will always thank hypertext for saving my life. That is the perfect sentence that summarizes my experience with my first blog.

   Nowadays any brand or even every person creates a blog with several different purposes. Trade is on the internet and everyone who wanted to succeed in no matter what field should know how to manage every type of media. I feel that my knowledge and agility has improved a lot during this period of “media experiment”.

   Creating a fashion blog to provide everyone with some interesting posts about this topic was our objective and I feel that we have reached it. Besides, the idea of dedicated some minutes every week to find information about something you are interested in and writing a post it wasn´t such a boring idea. The development this blog about fashion and the feeling that we were improving our skills has become something very rewarding.


   More than a simple practical exercise, creating a social media with other classmates interested in fashion but with different point of view has given more value to the blog. In addition, we feel more confident and in some ways more powerful because we realized that now we know how to use good information and expose it in different ways so everyone could consume it and linked with others.

   Maybe no one takes care about our blog but we did for two month and we will continue.

   Here you can find my six posts:

   1st post

   2nd post

   3rd post

   4th post

   5th post

   6th post



Markel Urrestarazu

miércoles, 26 de octubre de 2016

Good job Jaden.

   This is not the first time that we see a man wearing women clothes or vice versa in an advertising campaign but Jaden Smith has make the difference this year with the Louis Vuitton´s Spring/Summer 2016  campaign and its new collection called Series 4.

    


Jaden was born in Malibú, California, son of the famous actor Will Smith, is concerned about his media power and wanted to use it for a good reason. That is why he decided to make a photo session for this brand wearing female clothes (also with a really good style). Far from being a new aesthetic way of dressing up, what LV tries to say is that no matter your sexuality, you always have the right to express yourself in every way you want. And this message acquires more value when a very straight celebrity participates on a project with these characteristics. However, critics had no fail to arrive soon and some bloggers have started to hesitate about Jaden´s sexuality. They haven´t understood the real meaning of this campaign. 


   The reference for designing this collection has been Lightning, the heroic figure in “Final Fantasy”, a video game which has inspired 100 million players around the world. Louis Vuitton tries to show a fantasy character in a virtual world without losing the style of the brand; black and white dresses, incredible bags with great forms. Playing with metaphoric clothes has never been so glamorous and ethically correct. 

   Fashion doesn´t create stereotypes, it only designs ways of expression for everyone.








Markel Urrestarazu.

domingo, 23 de octubre de 2016

The Best Costume Design in 2017: You Can See Them Binge Watching Netflix


2016 has been an important year for Netflix. As the ways in which we experience “television” are changing and as we now look to streaming services, such as Netflix, HBO, Amazon Prime, and Hulu, to see the most popular programs, we can now expect to see important work in costume design in these series as well.

 Some of the most important fashion in television of 2016 have been in the following Netflix original series:

1)   Stranger Things 

Image courtesy of Netflix.
 
One of the best-reviewed shows streaming on Netflix; the show takes place in the 80s and has a very campy feel. It's known for its costume design that makes the show feel so authentic. Malgosia Turzanska is a fashion designer who grew up during the last few years of communism in Poland. She said in an interview with Outtake that she was forced to get creative with the dull colors all around her. She found a whole world in the British Vogue magazines at the age of 11. Malgosia may have grown up in a dull world of fashion but her work in ‘Stranger Things’ is anything but that. In 'Stranger Things,' this spooky little town is brought to life, where monsters are the norm and the eighties revived through fashion.

2)    The Get Down
 
Photo courtesy of Vogue.

This Netflix original series, created by Baz Luhrman, takes place in the hip-hop days of the 1970s in the Bronx. Here “hip-hop and fashion are sinimous,” co–costume designer Jeriana San Juan said in an interview with Vogue. Vogue also said “the costumes are dead ringers for the trendsetting fashions of yesteryear.” In true Baz Lurhman style, you won’t be able to get these incredible fashion images out of your head after seeing the show.

3)   Daredevil 
 
Images courtesy of Netflix.

New York City-based costume designer Stephanie Maslansky is the costume designer for this new Marvel series that also takes place in New York City. She says when preparing for her work on the series that she studied the illustrations from The Man Without Fear, Daredevil Yellow, and the 1960s issues. She said in an interview with Tyranny of Style, I wanted the costume design to reflect the illustrations of those volumes through a modern lens while maintaining a retro sensibility.” Her studying has paid off and through costumes this whole other world of New York is brought to life in Dardevil.

JULIA COPPEDGE


viernes, 21 de octubre de 2016



THE PASSAGE OF FASHION TIME


Fashion has not always being as developed and known has it is nowadays. Actually, there has ben a huge change in fashion world. But what before started talking about it. What means fashion?

Fashion is a mechanism  that regulates the choices that are realized depending on subjective criteria associated with the collective taste. They are all those repetitive trends, already be of clothes, accessories, ways of life and ways of behaving, that mark or modify people´s conduct. That trend refers to customs that mark an specific epoch or place.


In the past fashion used to be classified in different trends in each country. Each country used to had their individual style. As technology develops fashion suffer a globalisation and homogenization of style. Thanks to technology advances nowadays everybody can enjoy and know more about latest fashion trends all over the world.

Nowadays social networks are the best tools to influence people in fashion world and others. The most famous and used social networks these days are: Instagram, Facebook, Twitter.

The most famous person in Instagram in the last four years is Kim Kardashian having 85,5 billion of followers. She is famous being part of a reality show in United States.

The most famous person in Twitter these days is Katy Perry, she´s a famous singer having 89,5 billion followers. She has won the price of an influence celebrity some years ago.

The most famous person in Facebook is Cristiano Ronaldo. He´s the most famous football player all over the world. Nowadays he´s playing in Real Madrid Team. His advertised campaigns are known just when they are published. He has created a fashion brand with his name according to how famous he is. He has more than 109 billion followers.




martes, 18 de octubre de 2016

Fashion. Easier that ever.

   

   Internet has made possible the idea of consuming fashion in unimaginable ways. Everything started with advertisement advantages for brands, offering them the possibility of add more information, videos and articles and being up to date with the consumer and their necessities. In relation with this we have the example of social websites which contribute to a large advertisement by Twitter and more strongly by Instagram which are supporting the industry by offering updated news about designers, fashion show, fashion weeks, special event, celebrities news…

   Due to the expansion of different ways of sharing information through Internet, blogs take an important position on this field by connecting the information they produce with the official online magazine of the brand creating in this followers the necessity to check the clothes and know more about the style of that brand.


  Not only the repercussion of the way social media on covering fashion, but also the way of advertisement or marketing techniques which covered the fashion social media. Cookies have been created to adapt the internet browser to the user´s necessity by making a computer study in the amount of searchers. Summarising, yesterday I saw a great bag and now I have already found an advertisement while I was looking Wordreference showing me that product for half the price. Besides, you can feel yourself in the New York Fashion Week even if you live in Albacete by the instantaneous Snapchat videos of the celebrities and fashion shows. This is crazy.