TODAYS FASHION WORLD FROM SOCIAL MEDIA PERSPECTIVE

Today’s world of fashion has its all new rules. It’s not about how many contracts, and shows a model has done, but its about the followers they have on their Social media accounts . We can argue that it is not a good, and that it shouldn’t be this way. But this is today reality, and we just need to accept it. The more followers and likes you get, the biggest chances for you to collaborate with brands. And it’s understandable. They want to reach to the biggest audience possible, that’s why they look for the most popular social media personas- whether it’s a model, blogger, actress, singer or any celebrity really. We also benefit form that. In order to get some inspirations, and get the idea what’s currently on the top, we can just look through multiple fashion-oriented accounts on Instaram. Most of these people tag the brands on their pictures, so we can also directly go to the brands account and purchase their products.

With no doubts social media has changed this business a lot…and I would say that for the better.

Here we have one of the biggest fashions icons- Alexa Chung, talking to us about the importance of todays Social Media in this business: 

   

Also my favourite “to get inspired” Instagram accounts : Amanda Steele, REVOLVE, 
Topshop, and Chiara Ferragni