PUBLICITY CAMPAIGNS ON MORE RECOGNISED FASHION & BEAUTY BRANDS

      It is incredible how technology has influenced on social brands in the last time. More and more brands are using different marketing purposes for their products to be checked by more audience. There are some huge results when talking about marketing campaigns on luxurious brands such like Chanel, Prada, Louis Vuitton.

      These huge brands have special audience which made their brands as incredible as they are. Little by little they adapted their brands on new technology advances. But sometimes these brands don´t need this arrange.

      These typical brands had a huge identity because they had born many years ago and most of them considerate themselves a classic brand. Instead of that nowadays they have create incredibly advertisement. Their purpose is manage to have much more audience without having other type of public. These brands have clear which type of public they want to buy their products,  a wealthy and high class public. They expect to open their sales to Asia and Russia.

1 Channel

             Chanel is a French fashion house been founded on Paris for the designer Coco Chanel, in 1910. The brand specializes itself in designing and making luxurious articles. The private company House of Chanel belongs to Alain Wertheimer and Gerard Wertheimer who are Pierre Wertheimer´s grandsons. At present, Chanel has boutiques about the world in exclusive commercial districts and realizes his parades in the most important capitals of the mode. The articles Chanel take the logo of double C.

2 Prada

           Prada is an Italian fashionable brand which was founded by Mario Prada in 1913. Prada the signature gave a radical draft with the arrival to the management of Miuccia Prada, granddaughter of the founder, in 1978.

         

           Under Miuccia's direction, which was a local business of skin and leather, turned in a few years into an international fashionable signature. The first collection prêt-à-porter was presented in the season autumn - winter of 1989. Nowadays Prada also commercializes with perfumes in collaboration with the Spanish fashionable company.

3 Louis Viutton

         Louis Vuitton Malletier, more known as Louis Vuitton, is a French company of Morocco leatherwork of luxury specialized in articles of trip. From Marc Jacobs's entry in the company, also it possesses collections of prêt-à-porter and complements of luxury.

        Nowadays it is considered to be the most exclusive luxurious brand of the world. He is the principal sponsor of the America's cup for 30 years, possesses 445 shops in 62 países.

Paula Anaut Esparza.